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DE BOER FOOD ANNOUNCES JOINT DESSERT CONCEPT WITH HERSHEY FOODSERVICE

de Boer Food announces joint dessert concept with Hershey Foodservice

de Boer Food and Hershey Foodservice Share Their Culinary Creativity; Develop Recipe Program Featuring Recipes That Combine All- American Indulgence with European Flair.

SANFORD, Florida – February 25th, 2009 - Today, de Boer Food announced the launch of a variety of new dessert concepts, created in partnership with Hershey Foodservice, a part of The Hershey Company (NYSE: HSY). De Boer Food introduced four, new, joint recipes for foodservice establishments. Each recipe includes classic Hershey’s® products such as Hershey’s® Kisses® Milk Chocolates, Hershey’s Chocolate Syrup, Hershey’s Milk Chocolate Bars, Reese’s® Peanut Butter Cups along with a variety of de Boer Food products. These unique recipes, perfect for any sweet tooth, combine Hershey’s chocolate indulgence with a bit of de Boer Food’s European flair.The new recipes include:

Candy Crunch Bowl – includes: de Boer Food Chocolate Coated Wafer Cup, Reese’s® Pieces®, Hershey’s Unwrapped Mini Kisses® Chocolates, Hershey’s Chocolate Syrup.

Sensational S’mores – includes: de Boer Food Rectangular Puff Pastry, Hershey’s Milk Chocolate Bar, Hershey’s Chocolate Syrup.

Peanut Butter Decadent Delight – includes: de Boer Food Chocolate Dessert Cup, Pourable Reese’s Peanut Butter Sauce, Hershey’s® Special Dark® Fudge Topping, Miniature  Unwrapped Reese’s Peanut Butter Cup, Mini Reese’s Pieces candies.

Sweetheart Kiss – includes: de Boer Food Chocolate Heart Large Cup, Hershey’s Milk Chocolate Mini Kisses, Hershey’s Special Dark Chocolate Syrup

“As North America's Premier Source for European Pastry, Dessert & Bakery components and ingredients, de Boer Food aims to provide global culinary innovation to professional chefs, caterers and bakers.  We are delighted to announce the joint creation of these recipes featuring Hershey’s products.  The combination of American and European influences is sure to become a hit in many foodservice establishments,” said de Boer Food president, Steef Schelke.

For more information, please email info@deboerfood.com.

As North America's Premium Source for European Pastry, Dessert & Bakery Components, de Boer Food aims to provide true global Innovation to their customers.

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